For International Day of the Girl 2019, we encouraged girls to share their #sweatyselfie to prove that we’re girls and we don't need to look pretty.
The social media campaign was under the umbrella of Motivate, our sport social action project, supported by Sports England and the #iwill fund. Motivate encourages girls to get active, take the lead, and make a difference through sport.
Did you know that 43% of girls aged 11-21 feel judged about their appearance when playing sport and 16% say that they don’t like looking sweaty and unattractive (Girls Attitude Survey, 2016)? We’re saying no to the barriers to sport, in recognition of sports as a valuable skill for the future of girls and young women.
The aim of our campaign was to encourage girls to empower each other to show the world that Girls Can be Unscripted, Unstoppable, and Unfiltered.
We received some smashing submissions from girls and women of all walks of life. A member of the House of Fusion dance team commented: “It’s not about looking pretty during a workout, it’s about being unique and shining in your own unique way.” The University of Cumbria Women’s Hockey Team also shared their #sweatyselfie to show the world that ‘girls can get sweaty and play sport’.
Elsewhere, Brenda, 73, shared a photo of herself in a boxing stance. Brenda shared: “I’m 73 years old and started boxing about 18 months ago. I took part in a charity boxing match to raise funds for the Alzheimer’s Society. You’re never too old to learn new skills; I only wish I has started earlier. Yes, I get hot and really sweaty but the feeling I get afterwards, is great!”
Thank You to everyone who shared their photos and showed the world that #GirlsCan - we loved all of your #sweatyselfie(s). Check some of the fab submissions we got, below. Here’s to smashing those barriers to sports, girls!